Forget Y2K fashion, the ‘80s are back in style with the North American return of ESPRIT. This year, the brand is making its much-anticipated return to the US market, already hosting a SoHo pop-up in New York City, and now with a LA store at The Grove.

ESPRIT celebrated the opening of its LA pop-up with a summer party featuring music from DJ Guillaume Viau. Attendees included Olivia Jade, Aoki Lee Simmons, Cameron Silver, and Natalie Joos. Inspired by the casual fun of the West Coast aesthetic, the heritage brand is making its comeback after being a staple in ‘80s fashion. 

The LA pop-up will last through July, but permanent retail locations are set to be installed in New York, LA, and Vancouver later in the year. ESPRIT is expected to make an official international relaunch in Fall 2023.