FRAME Takes On Sustainable Denim With 'Le Italien'

FRAME Takes On Sustainable Denim With 'Le Italien'

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FRAME Takes On Sustainable Denim With 'Le Italien'

Manufactured in Italy with the highest standards of environmental sustainability and ethical working conditions in mind.

Manufactured in Italy with the highest standards of environmental sustainability and ethical working conditions in mind.

Text: Valerie Stepanova

Do you often find yourself looking for ways to be more sustainable in your everyday life? Maybe perusing the web, trying to track down the hottest eco-friendly brands and capsule collections on the market? If so, we got some good news for you here — FRAME, an American fashion brand most recognized for its denim, is expanding its eco-friendly product selection with a brand new denim line.

Dubbed Le Italien, the new range from the celeb-favorite label is all about sustainable, artisanal denim pieces entirely manufactured in Italy. Celebrating world-class craftsmanship and upholding the highest standards of environmental sustainability and ethical working conditions, each piece in this innovative line is made using 40% BCI cotton and environmentally-friendly wash processes. To make the process entirely circular, the fabric and trims are also sourced from Italy — and given the approval from it-girls like Gigi Hadid, Gabrielle Union, Kendall Jenner and Kate Bosworth, there is no reason not to invest in a quality pair of jeans made to last.

Available in full length and pixie, Le Italien is available to shop on FRAME-store.com starting today. Check out the lookbook imagery for the new collection below:

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