Gucci Taps The North Face For An Outdoorsy, Eco-Friendly Range

Gucci Taps The North Face For An Outdoorsy, Eco-Friendly Range

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Gucci Taps The North Face For An Outdoorsy, Eco-Friendly Range

Building on their mutual committment to pioneering product innovation and enabling all forms of exploration.

Building on their mutual committment to pioneering product innovation and enabling all forms of exploration.

Photography: Daniel Shea

Text: Valerie Stepanova

During a time when the literal exploration of places and cultures has been virtually halted, Gucci is here with an exciting new collaboration to celebrate that adventurous spirit. Ever since the house announced that it will be moving forward with a seasonless business model, Creative Director Alessandro Michele has been focusing on cutting down on excessive waste and address major environmental concerns. That objective is very much reflected in the new The North Face x Gucci collection, inspired by the '70s and featuring garments and accessories made from regenerated, recyclable and eco-friendly materials.

Aligned with Gucci's mission to empower people in their quest to celebrate and express their own characters and personalities, The North Face recognizes that travel leads to self-discovery and embraces Michele’s approach towards fashion as a powerful instrument of freedom. Since their founding in San Francisco in 1966, the brand has committed to pioneering product innovation and enabling all forms of exploration. Pair this with Gucci's desire to cater to the curious — and you get an eclectic (?) range that sees its clothes as tools that push the wearer into different territories.

This special cross-category collection for men and women comprises ready-to-wear, soft accessories, luggage and shoes, as well as some more unexpected pieces linked to the outdoor world of The North Face, such as tents and sleeping bags.

The outerwear silhouettes and equipment are based on original designs from The North Face in the '70s; down coats, bombers, quilted jackets and vests are presented alongside refined silk-twill bowling sets, skits and chemise dresses. Some pieces come in bright colors and feature several floral prints specifically created in partnership with The North Face for the partnership; others have the new collaboration-specific The North Face x Gucci logo incorporated into their designs. The luggage, presented in eight new graphic patterns, includes two new backpacks and two new belt bags. Finally, the range introduces a gender-neutral leather hiking boot coming in  three color iterations — brown, black and cream.

Shining a light on the collection’s motifs, Gucci ArtWalls will be unveiled in five cities – Hong-Kong, Shanghai, London, New York and Milan – and will feature dedicated imagery with a variety of creative executions. Though all different, these pieces of street art will all incorporate The North Face x Gucci logo. Debuting in China, the collection will be available exclusively in a number of distinctly designed stores, where the special bright floral patterns of the range will be used to dress the spaces and effect façade takeovers. A limited selection of The North Face x Gucci pieces will also be available on gucci.com, with some exciting online exclusives.

To promote this new partnership, Alessandro Michele has conceived a campaign set in the snow-capped Alps. Shot by Daniel Shea, the campaign incorporates stills, video and TikTok content, imagining venturing out into the great outdoors with a group of Gucci-clad hikers. Check out the sporty campaign video for yourself below:

Credits: Creative Director: Alessandro Michele Art Director: Christopher Simmonds Make Up: Thomas De Kluyver Hair stylist: Alex Brownsell

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