H&M is ready to usher a new era of fashion sensibility with the launch of the brand’s Autumn/Winter 2024 collection and campaign.

In an official press release, H&M’s womenswear design director Eliana Masgalos shares, “This collection is full of many special inspirations and quality materials. The leather, the knits, the sparkly separates – together the pieces showcase the strength of H&M’s fashion ability. It’s all about great clothes: real wardrobe icons. The campaign lets the fashion shine.”

The collection finds itself at the crossroads of fearless self-expression and sleek mid-century ease. There are glimpses of retro flair with textures like leather, mesh and suede, and moments of accessible modern tailoring in tones of steel and oxblood. Every garm is built under the H&M’s ethos of great fashion being for everyone, making every item seamlessly versatile.

The star-studded campaign features a wide range of fashionable faces and creative talents, including Charli XCX, Arca, Lila Moss, Sage Elsesser, Sega Bodega and more.

“The AW 2024 collection  is all about the joy of great fashion,” details Creative Director Jörgen Andersson. “Music is an area where experimentation, individuality and flair have always thrived, so it makes perfect sense for H&M to be paying tribute to the intersection between style, sound and self-expression.”

The A/W 2024 collection will be available in select stores worldwide and online at hm.com beginning September 12th.