Ivy Park x Adidas "Drip 2" Drops Today
Text: Sophie Lee
Get ready Beyhive, the second iteration of the Adidas x Ivy Park collab drops today, titled "Drip 2." The collection was announced on social media with the simple slogan #ThisIsMyPark.
Featuring corals, forest greens, and blues, the new clothes comes in a wide array of inclusive sizes, spanning from XXXS to 4X. "Drip 2" is made up of women's clothing, a gender neutral line, accessories, and shoes. Notable styles include suits, long jackets, bodysuits, sweat suits, bucket hats, and belt bags. Prices range from $25 for accessories to nearly $200 for outerwear and shoes.
Ahead of the previous Adidas x Ivy Park launch, the brand sent elaborate PR packages to a number of prominent celebrities, who in turn posted elaborate videos of themselves in the outfits. This time around, the promo was notably turned down, as Ivy Park has already established itself as a "blink and it'll sell out" brand. Press shots for "Drip 2" showed Beyoncé herself appearing in all the items, as well as pop duo Chloe x Halle.
The first Adidas x Ivy Park collection also served as the relaunch of Ivy Park with Beyoncé as the sole owner, following her buyout of Topshop owner Phillip Green. The 2018 move made her one of the first Black women to be sole owner of an athleisure brand, clearly to great success.
"Drip 2" is available for purchase today on Adidas' site and in the app. It hits retail tomorrow at stores including SSENSE and Foot Locker. Get it before it's gone!