Gucci is continuing to have a major moment with the announcement of acquiring yet another powerhouse figure to join its ambassador roster: Jin from BTS.

Gucci’s recently appointed creative director Sabato de Sarno stated in an official press release, “I am very excited to welcome Jin as Global Brand Ambassador. His warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.”

The superstar is no stranger to the brand and has been repping Gucci’s signature monogram more frequently throughout the past few months, prompting speculations from the online BTS fandom and beyond that Jin was developing a deeper relationship with the fashion house.

Jin joining the Gucci family comes after the exciting news of V alumni New Jeans’ Hanni (V143) and Miley Cyrus (V83 + V91) aligning with the brand, cementing the house’s unwavering authority as it continues to evolve under the leadership of de Sarno.