Justin Bieber is Balenciaga’s Favorite Sneakerhead in New Campaign
Justin Bieber returns as the face of Balenciaga’s 2022 campaign.
Considering Demna Gvasalia’s obsession with celebrity culture since the addition of Kim Kardashian as a face of the fashion house, the pop star’s visage as the face of Balenciaga’s dominance in the luxury footwear department is not a surprise. Wearing the newly unveiled Defender Sneaker, Justin Bieber continues to be a muse for Balenciaga in their 2022 campaign.
Shot by Stef Mitchell in the singer’s recording studio, Justin wears the baggy Destroyed Skater Jeans with a body-hugging muscle tee and the Bat Sunglasses, but the star of the show is the Defender Sneaker. The sneakers were first introduced in the Spring/Summer 22 collection in black. Round, tire-like, and extra-large, a mesh upper is incorporated with paneling and a rounded rubber toe, remaining consistent with the aesthetic of a running shoe.
The sneakers come in the iterations of ‘Black’ and ‘Beige’ when they drop March 1 on Balenciaga’s website.