JUUN.J’s New AW22 Collection Is A Worldly Expedition

For JUUN.J’s AW22 collection, the brand highlights the desire for a destination amidst times of change and uncertainty.

Photographed at Incheon International Airport in South Korea in concurrence with AIR SEOUL, JUUN.J’s AW22 collection “JUUN.JSET,” surrounds cosmopolitanism and its visual depiction. The contemporary assemblage evokes the hope and longing for travel and destination during times of uncertainty where the future appears bleak and the free-spirited feel confined.

The suitcase patronage as part of the campaign’s styling accompaniment with MONTBLANC further evokes this yearning for navigation in the literal sense. This reality connects to the brand’s vision behind the collection, deriving influence from images of travelers or ‘jet-setters’ in decades past (pre-pandemic), specifically the 1960s and 1970s. These portrayals intend to depict sanguine ones through these luminary designs, illustrating their fresh essence.

The collection’s shade scheme incorporates opaque tones like black, brown, and juniper that emote sophistication. This color scheme is a hallmark for some of the brand’s past collections, such as the Fall/Winter 2020 and Spring/Summer 2021 collections. These embroideries encompassed similar plicate fabrics and embroideries embodying one of elegance with a modernistic flair.

Its AW22 pieces specifically include the art of quilting to render its intricacies that embrace its aggregation and copious, palatial delineations. This facet showcases its visibility through its outerwear articles and atop other compositions such as its maxi-dresses, jackets, and skirts, garments not usually thought of to contain this material.

Explore pieces from JUUN.J’s AW22 collection below.

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