Louis Vuitton Joins The Fight Against AIDS With Latest Collaboration

Louis Vuitton Joins The Fight Against AIDS With Latest Collaboration

The luxury French fashion house has partnered with AIDS charity (RED) to create a luxury product that will raise funds to help fight the cause.

The luxury French fashion house has partnered with AIDS charity (RED) to create a luxury product that will raise funds to help fight the cause.

Text: Paul Madley

Louis Vuitton has partnered with RED to create a luxury candle, named the Louis Vuitton|RED candle. For each candle sold $60 will be donated to the Global Fund to fight AIDS in support of RED. RED is a nonprofit organization that was founded in 2006 by U2 frontman, Bono. The organization has raised over $500 million and has collaborated with Apple, Starbucks, and Beats by Dre.

“RED’s very courageous fight concerns us all, and we at Louis Vuitton will continue to champion their values and dedicated work,” commented Michael Burke, chairman and chief executive officer of Louis Vuitton. “We remain fully committed to supporting this cause and are pleased that our candle will help in furthering the fight against AIDS.”

Marc Newson designed the candle and the scent was created by Vuttion’s Perfumer, Jacques Cavallier-Belletrud.
“I was keen to create something that has a strong universal character and with a real sense of liberty,” said Cavallier-Belletrud. “I started with a peony flower accord, which has a pronounced character through its highly floral elements with hints of spice, wood and fruit. It is a perfume in itself.”

Every candle that is sold will raise enough money to provide 300 days of life-saving medication to someone living with HIV/AIDS. The candle will be sold in stores and online and is available from Octoboer.9. The candle retails at $185.

The Louis Vuitton|RED candle will be available to buy in stores and online from October.9.

The Louis Vuitton|RED Candle

The Louis Vuitton|RED Candle

 

Credits: Photos courtesy of Louis Vuitton.

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