With the growth of streetwear and athleisure wear as everyday staples, The North Face has transformed itself from an outdoor recreational brand to a fashion brand. The North Face has huge popularity as streetwear in the UK, and for their Fall 2020 collection, the company joined forces with MM6 Maison Margiela (Margelia’s contemporary line).

It was an experimental collection of just 23 looks, but it captured the spirit of both brands. The North Face is big on technical and performance fabrics, while MM6 Maison Margiela is known for disrupting the design status quo.

The collaboration debut at London Fashion Week, shown in a parking space were models moved through connecting rooms via dark corridors. The collection offered statement outerwear, a mix of animal prints, layering, and volume. The classic North Face puffer jacket was the star of the show featured in a variety of designs. The most exciting moments came from a zebra print coat, evening gloves and a tonal white look with a fringed jacket. Logos featured heavily, in keeping with North Face style but it was just enough. It wasn’t overdone or over-designed. On the runway, we saw multifunctional garments with adjustable zippers that allowed items to be worn as capes, jackets, fleece or gilets.

The color story felt fresh, bright blues, pale roses, and oranges were shown with looks of all black or white. There was also a good mix of animal print and glitter knitwear. Other noticeable details were found with the accessories, boots dressed in chunky chains and a series of bags rounded and circular in shape. The experimental split-finger tabi gloves were worn with shades which added a retro feel.

Take a look at the collaboration in the slideshow below.