Ru by Rupal Introduces 90s Bollywood for SS23

Enter Rupal Banerjee, a designer with a vision for self-inspired modernity

Photography by Zara Saraon

Ever since her February NYFW debut, designer Rupal Banerjee has been on a roll. From competing on HBO’s The Hype to having her looks showcased by Kehlani on the artist’s recent tour, her 3-year-old namesake brand, Ru by Rupal, is gaining momentum that can’t go ignored. For Spring Summer 2023, the designer is proving her prowess yet again, in a new collection where old school Bollywood meets 90s pop star in vibrant prints and skillfully draped silhouettes.

Photography by Zara Saraon

“The message I wanted to relay this season was really one of confidence,” says the young creative, whose collection pulls from Indian designs in its mandala-inspired patterns and Sari-like dresses. “It’s meant to bring out a more playful side of the fashion consumer while still keeping their fashion edge.”

Photography by Sarah Shen

Using her cultural identity to elevate looks with warm toned hues, Banerjee certainly keeps to her word. Blending modern trends with self-inspired visuals, she’s approaching the world of contemporary fashion with a true-to-self, inquisitive eye—and V can’t wait for more.

Photography by Sarah Shen
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