Secure The Bag — Telfar Reintroduces Bag Security Program

Secure The Bag — Telfar Reintroduces Bag Security Program

Order Now

Secure The Bag — Telfar Reintroduces Bag Security Program

The coveted bags will be available for 36 hours starting Tuesday.

The coveted bags will be available for 36 hours starting Tuesday.

Text: Lauren Gruber

Step away from the knockoff— Telfar is bringing back their Bag Security Program. Starting Tuesday March 30 at 9 a.m., customers will be able to preorder any number of the brand's coveted Shopping Bag.

"Last year we messed up the fashion industry and the bots with the BAG SECURITY PROGRAM — letting you get what you want, without the stress — and keeping TELFAR Black Owned and 100% independent," Telfar wrote on their website after announcing the drop via Instagram. "You are our investors — and together we are making history again."

Telfar's "It" bag soared in popularity in 2018, lauded for its relatively affordable price (ranging from $140 to $257) and sleek, goes-with-everything design. The accessible nature of each Bag Security Program prevents bots from buying up their stock and reselling it at exorbitant prices. Helmed by Telfar Clemons, the Black-owned brand makes luxury inclusive.

Each order placed between the 36-hour window will be made custom, with a wide range of sizes and colors to choose from. Last year, the brand released baby blue and powder pink editions just right for spring.

Orders are set to arrive between July 15 and September 15, and ship internationally to over 30 countries. Set your alarms for 9 a.m. on March 30 and secure your bag before the program ends at 9 p.m. March 31.

UP NEXT

Ajani Shines Bright
Actor and skater Ajani Russell sparkles like a star in a cloudless sky in Armani’s new high jewelry collection.