These Fashion Brands Are Making Voting Stylish

These Fashion Brands Are Making Voting Stylish

These Fashion Brands Are Making Voting Stylish

Michael Kors, Coach, and more have announced partnership collaborations to urge consumers to vote.

Michael Kors, Coach, and more have announced partnership collaborations to urge consumers to vote.

Text: Trishna Rikhy

The 2020 election is fast approaching, and it is imperative to register to vote and use your voice in the primaries. Instagram graphics, Tweets, stickers, merchandise, and various other forms of paraphernalia and media are urging voters to take to the polls (or mail in ballots) before the November vote—and now, so are fashion labels.

Brands are making voting accessible and stylish by releasing voting-themed clothing and accessories, and political activism has never been more fashionable.

Michael Kors has released a t-shirt and a sweater with the words “YOUR VOICE MATTERS” and “VOTE” emblazoned on them respectively, reminding Americans of their civic duty. The t-shirt, with red, white, and blue lettering, was designed with Black-owned, LA based brand FKSP, owned by designer Folake Kuye Huntoon. All proceeds from the two items benefit the NAACP Legal Defense and Education Fund

Image via Michael Kors

Image via Michael Kors

Michelle Obama’s nonpartisan organization When We All Vote has also partnered with Brothers Vellies to release a sneaker with Keds, of which all proceeds will go to When We All Vote. More merch from WWAV includes everything from t-shirts to socks, rhinestone bobby pins, and coffee mugs urging you to get out and vote.

When We All Vote x Brothers Vellies Keds

While these brands are spreading the nonpartisan message to simply go out and vote, others are endorsing the Democratic platform specifically with Biden-Harris merch.

The Biden Victory Fund released “Believe in Better,” a line of clothing and voting merch designed by some major labels including Jason Wu, Thom Browne, Vera Wang, Tory Burch, and Madewell. Merchandise goes from bucket hats to shirts to totes and jewelry, and all of them have a simple message to get across: voting for Biden and Harris in the upcoming election will lead to a better future America.

Jason Wu – Rebuild With Love Sweatshirt via joebiden.com

Thom Browne – Believe In Better Scarf via joebiden.com

Vera Wang – Vote Joe Hoodie via joebiden.com

Tory Burch – Vote Tee via joebiden.com

Meanwhile, other fashion labels are encouraging voters to use their democratic voice in other ways. Also in collaboration with WWAV, Bode and Kith have turned their New York City stores into venues where shoppers can register to vote in-person and online. 

Coach has partnered with More Than A Vote, an organization piloted by LeBron James and other Black athletes, entertainers, and celebrities to bring awareness to the misinformation disenfranchising communities of color and strain against voter suppression. Together, Coach and More Than A Vote will use funds to combat systemic voter disenfranchisement. 

In the 2016 presidential election, only 58.1% of the eligible voting population actually used their voice to wield their constitutional right to vote. Voting isn’t only encouraged, but vital; and as fashion communities embrace the political sphere to urge consumers to vote, we can hope for a high voter turnout in 2020. 

Shop the collections above, and learn more about how you can register to vote here.

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