Versace has opened a glamorous new boutique in NYC, SoHo located on 111 Greene Street. The uber-luxe space spans over 3,070 square feet and gives consumers a full offering of ready-to-wear and accessories for both men and women. “I’m so excited to bring Versace to SoHo! NYC and its downtown cool attitude have always been such a big source of inspiration for me.” Commented Donatella Versace.

The brand-new store captures the brand’s powerful vision for the future, while staying true to Versace’s instantly recognizable aesthetic. It was designed by renowned architect Gwenael Nicolas who first presented his concept in Versace’s Paris flagship store. Gwenael and Versace approached the space with the highest sustainability in mind, Versace has taken a holistic approach including applying the highest environmental standards to materials selection for all parts of the boutique. The store is connected by enticing zones, each display Donatella’s coveted designs. Walls showcasing beautiful bags, purses and wallets, invite you to shop the ready-to-wear collections before taking you to the shoe zone. Sneakers and stilettos are presented with this season’s must-haves, Versace sling-backs, and mules. Greca-patterned marble floors and sculpted Medusas depict the brand’s iconic designs in a contemporary way that perfectly fits the location.

To celebrate the store opening, Versace has commissioned a series of black & white images, photographed by Ethan James Green. The shots, featuring models Adesuwa Aighewi, Jan Carlos Diaz and Noah Louis Brown, radiate the vibrant life and attitude of downtown Manhattan and pay tribute to the brand’s iconic campaign portfolio.

The new Versace SoHo boutique opened on July 10th, 2021. It’s located on 111 Greene Street, SoHo, NYC.