This Bra Jacket Is About To Be All Over Your Instagram

This Bra Jacket Is About To Be All Over Your Instagram

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This Bra Jacket Is About To Be All Over Your Instagram

Minimalist fashion fans will want to mark their calendars for this one.

Minimalist fashion fans will want to mark their calendars for this one.

Text: Valerie Stepanova

Ah, the coveted high-end designer items! While the recognized, established fashion brands like Chanel, Gucci, Dior, Celine, and Saint Laurent still have some of the most sought-after products on the fashion and accessories market, more and more people are turning to emerging designers in search of something that feels fresh and elevated at the same time. Enter YUZEFI — the contemporary, it-Girl-approved handbag brand from the Tehran-born designer and founder Naza Yousefi. Since its founding in 2016, the label has earned a cult status in the fashion industry and has been spotted on many influencers and A-listers (Megan Fox and Priyanka Chopra are big fans.)

Now, for Fall/Winter 2021 season, the brand is slated to present its inaugural ready-to-wear line — and we can already tell it's going to be a hit with minimalist fashion lovers. The range is full of essential, comfortable yet special items. The innovative garments offer a new perspective on everyday wardrobe staples like tailored jackets, shirt dresses, and classic pants while keeping that sophisticated vibe through its elevated detailing. “The desire for a new beginning sits within us all," Yousefi said in a statement. "A need for normality, but one that delivers something fresh, purposeful, and earnest.”

As for the key items in this new collection, fashionmongers will probably take note of the bra jacket (hello, Mirror Palais), as well as oversize tailoring, cut-out pieces and wrap tops that Jaccquemus and Dion Lee fans will love. In designing this collection, Yousefi worked to translate the versatility and multifunctionality of her successful handbag line into the gentle tailoring, carefully placed ties and straps that are both decorative and offer a transformative aspect to the ready-to-wear garments. The collection pallet is minimal yet refreshing to the eye, combining soft hues of wine, beige, black, olive, and iris to create a capsule wardrobe that is so easy to pair with the items you already have in your closet. Sustainability and careful, conscious sourcing of materials are still at the core of their brand — and this eco-conscious ethos influenced YUZEFI's ready-to-wear line, too. The vegan leathers used in the production are certified recycled, while the rest of the collection is made up of luxurious deadstock linen and wool blend materials.

The collection will become available for purchase during the week of July 19, 2021, with items priced anywhere from $260 for a ruched bra top to $785 for an oversize wool-blend jacket. In addition to being sold on the official YUZEFI website and online shop, the new Fall/Winter 2021 range will also be distributed via global stockists like SSENSE, Harrods, Printemps, Net-a-Porter China, and others. Mark your calendars — and in the meantime, check out key campaign shots of the new collection in the gallery below.

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