Lady Gaga Announces Dom Pérignon Collab

Lady Gaga Announces Dom Pérignon Collab

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Lady Gaga Announces Dom Pérignon Collab

The multi-faceted artist and the champagne label will launch an ultra-exclusive line of 110 pieces.

The multi-faceted artist and the champagne label will launch an ultra-exclusive line of 110 pieces.

Text: Luana Harumi

The champagne and the music worlds have collided once again: Lady Gaga has just announced she’s collaborating with the traditional house Dom Pérignon in a colorful project dubbed the “Queendom.”   

The multi-faceted artist broke the news via Instagram, where she posted a colorful photo of her dressed in a metallic dress while holding a purple-tinted bottle of 2006 vintage rosé between her long purple-and-orange-hued nails. According to a statement posted on Dom Pérignon’s parent company LVMH’s website, the partnership will include a sculpture created by Gaga in collaboration with creative director Nicola Formichetti, which adorns a bottle of the label’s vintage rosé 2005 variety.

The design will be produced in an exclusive drop of just 110 pieces, which will be sold privately and displayed at flagship stores. The label announced that all sales proceeds from the project will be given to Gaga’s Born This Way Foundation. 

“Their tradition is centuries old, but they push their own boundaries and find ways to reinvent themselves completely,” Gaga said in an accompanying video announcement. “I am thrilled that we will be able to celebrate this together.”

She also teased an upcoming campaign film made in collaboration with artist Nick Knight, which will debut on April 6. According to LVMH, the partnership will extend over at least the next two years. Earlier this year, LVMH acquired 50% of Jay-Z’s champagne label Armand de Brignac, also known as “Ace of Spades.”

Gaga is currently in Italy shooting the upcoming Ridley Scott film House of Gucci alongside Adam Driver. In January, she partnered up with Oreo and dropped pink and green Chromatica-themed cookies – which some people have preserved in resin and have been selling on eBay. Thankfully, champagne lasts much longer. 

Credits: Cover photo via LVMH/Twitter.

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