Miu Miu joins forces with Levi's for latest Upcycled Collection

Miu Miu joins forces with Levi's for latest Upcycled Collection

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Miu Miu joins forces with Levi's for latest Upcycled Collection

Modelled by Miu Miu muses Emma Corrin, Lila Moss and Georgia Palmer

Modelled by Miu Miu muses Emma Corrin, Lila Moss and Georgia Palmer

Text: Ayesha Le Breton

In an ongoing effort towards sustainable and circular design, Miu Miu has tapped Levi’s to deliver a reworked lineup of the American brand’s vintage denim pieces. This meeting of minds the Italian label’s latest endeavor within their Upcycled by Miu Miu initiative, that launched in October 2020. It’s a long-term strategy shift towards sustainable materials for the brand, that also backed the 2019 kick-off of sister company Prada’s regenerative nylon project Prada Re-Nylon.

Emma Corrin photographed by Johnny Dufort

The old but new all-denim collection pulls styles straight from the Levi’s archives, bejeweling men’s 501 straight-leg jeans and trucker jackets with Miu Miu’s signature embellishments.  Pink-colored gems take the shape of floral patterns, across the front and back pockets as well as on bouffants sleeves that add a little je-ne-sais-quoi to the classic outerwear.

Lila Moss photographed by Johnny Dufort

For an edgier look, silver, red and black motifs re-vitalize the vintage pieces, with gender-bending silhouettes. Alongside the collection, arrives a the accompanying campaign with the denim collection modeled by Miu Miu’s sirens Lila Moss, Emma Corrin and Georgia Palmer.

Georgia Palmer photographed by Johnny Dufort

Levi’s x Miu Miu’s up-cycled collaboration will be released at London’s Selfridges and Shanghai’s IAPM in mid-May, and will drop on May 24th on the luxury brand’s online store and Dover Street Market Lost Angeles.

Credits: Images courtesy of Instagram/@miumiu

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